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Diecast Toys - Brands

Ark (English)

By: Matt Alt, Robert Duban

Published: February 2000

Last Updated: June 20, 2006

The Lost Ark

Mecha Red King.

Ark’s series of six “Arklon” diecast monster toys represent everything that’s right about Japanese toy-design. Founded in the mid-1970s as a distribution subsidiary of famed vinyl maker Bullmark, Ark rose to brief prominence after its parent company’s untimely demise in 1977. Under the control of former Bullmark executive Saburo Ishizuki, Ark became a full-fledged manufacturer in its own right, creating “cheapie” toys, vinyl monster figures, and some of the most unique and action-packed diecast toys ever produced by a Japanese toy manufacturer.

Mecha Mixup.

The Ark diecasts are a subtle pleasure to be slowly savored. With the exception of one piece, they’re all characters from the Ultraman series of shows. And at first glance, it’s easy to underestimate the intricate genius of the toys. Upon closer inspection, it becomes clear that each individual part of every Ark diecast is interchangeable with the parts of the others. Various body modules contain missile launchers, rotating gears, and other tiny mechanisms; [combined toys]the boxes come stuffed with auxiliary attachments such as wheels and axles, wind-up vehicles, and extra limbs, like some sort of twisted alien Erector set. It is as if the figures were designed by monster-crazed watchmakers rather than toy engineers. The price of this modular charm is extreme fragility: Ark used tiny plastic pegs to anchor the chunky metal body-units of the monsters together, which means that a large percentage of surviving specimens are cracked and broken.

Kong plane launch.

Perhaps the most amusing aspect of these toys is that, in spite of their awe-inspiring range of play value, they look very little like the actual monsters they’re supposed to portray. With the exception of one piece, King Joe, every single Ark diecast is a “mechanized” version of a fleshy giant monster. Perhaps it was felt that “straight” portrayals wouldn’t be interesting enough for the kids, or that diecast couldn’t accurately capture the feel of a rubbery monster; perhaps the designers were simply hopped-up on methamphetamine and cheap sake. Whatever the case, it led to a series of the most creatively gimmick-packed toys ever produced.

Ark logo.

Consider the bizarre King Kong piece. As if to highlight his primitive nature, the toy comes with a prisoner’s ball-and-chain restraint and a pair of spring loaded knives that thrust forth from his nipples at the caress of a switch. And instead of providing the toy with Kong’s trademark airplanes to snatch out of the sky, Ark rigged King Kong to actually launch a large cardboard glider from a hole in his stomach. The genius of Ark’s diecasts is their abstraction, their impression, their distilled “essence of kaiju” that highlights the FEEL rather than the LOOK of a given monster. They combine every facet of a character’s being into a single form. They are diecast by way of Picasso.

Ark catalog insert.

The original Japanese packaging for the Ark diecasts is incredibly colorful and playful. The backs of the boxes showed various ways of combining the characters, complete with silly descriptive captions (such as “I’m good at being a bad boy!” and “What a weirdo!”) [Ark logos]The full series of Arklon diecasts were also sold in the USA by the late, great Marukai Trading Company. With the exception of being repackaged in English boxes, the toys were nearly identical to their Japanese counterparts.

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